The Crowd Funding Services Handbook by Rich Jason R

The Crowd Funding Services Handbook by Rich Jason R

Author:Rich, Jason R.
Language: eng
Format: epub
ISBN: 9781118949085
Publisher: Wiley
Published: 2014-09-02T00:00:00+00:00


HOW TO PUBLISH UPDATES TO YOUR CROWD FUNDING CAMPAIGN’S WEB PAGE

When you use Kickstarter to host your crowd funding campaign, you can post updates exclusively for your backers or for the general public. To do this, from the Creator Tools sidebar (displayed on the left on your project page), click on the Post an Update option. After you compose an update, you can select who will be able to see it. Your options include all backers, select-tier backers (people who have committed to a specific level of support to your project), or the public.

Making updates available only to your backers creates a sense of exclusivity. You are sharing insider information with the elite group of people who have chosen to help support your project. When people become backers, even if they commit at the lowest funding level, they can automatically receive access to your For Backers Only updates.

Using this update tool is highly recommended, and you’ll find similar functionality offered by virtually all of the crowd funding platforms. If you opt to also manage a blog, you can either publish separate updates on your campaign’s web page, or publish updates on the campaign’s web page first and then share that content with the general public via your independent blog a week or two later. Another option is to create your own stand-alone blog that is accessible only by your backers.

Your options for composing and formatting updates on Kickstarter and other platforms are more limited than what’s possible using a stand-alone blogging service, but they do allow you to easily share quick tidbits of information with your backers throughout your campaign and after its conclusion.

Project updates published on the crowd funding platform can be used to thank backers, share progress reports, and post content in the form of text, photos, or video clips. Use updates as a way to quickly share timely information with your backers and to celebrate successes.



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